Start-up Masterclass

Join a community of like-minded entrepreneurs

With the Start-up Masterclass, you can get an exclusive, inside look into the inner workings of some of Belgium's most successful young companies, learn to avoid the most common mistakes of the startup life, and grow your professional network.

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Start-up Masterclass is created and built around the principle of bringing together some of the most promising entrepreneurial talent in Europe. To ensure the best possible experience and high-quality courses for our participants, only fifty entrepreneurs will be admitted. Our expert panel of judges and business experts will make the selections, and will personally call every selected entrepreneur to deliver the good news.


Our classes give you access to world-class online content, videos, live Q&As with leading experts in your industry, a digital version of the Start-up Survival Workbook, and a dynamic community of like-minded entrepreneurs. You will also receive an invitation to two exclusive events where you will be able to meet the other entrepreneurs in the program, and expand your network to include tomorrow’s industry leaders.


Start-up Masterclass connects you with the right people you need. We’re talking long-standing experts who can provide you with quality feedback, real-world advice, and actionable answers, whether to questions you have right now or those that crop up down the line.

Meet our experts and what you'll learn from them

Module 1 - Set-up a founding team

Sam Sluismans

Partner at Deloitte

Sam Sluismans focuses on embedding innovation into the DNA of companies. He is an expert in managing growth and go-to-market strategies

Sam gives you more insights on the importance of your co-founding team and how to make good agreements.

Module 2 - From idea to Problem-Solution fit

Sven De Cleyn

Program Manager at imec.istart

Sven De Cleyn combines practical and theoretical experiences. He is a specialist in entrepreneurship, innovation management and technology transfer.

Sven provides you his insights about building a product that your customers love to buy.

Module 3 - Reach Product-Market fit

Omar Mohout

Entrepreneurship Fellow at Sirris

Omar Mohout is a well-known technology entrepreneur and an expert author on technology in business. He is an adviser to many fast-growing and Fortune-500 companies.

Omar learns you about different pricing strategies and how you can surround yourself with the right experts.

Module 4 - Expand your team

Katrien Devos

Captain at HRbuilders

Katrien Devos is one of the most passionate people when it comes to HR. Being an entrepreneur herself, she specialises in how you can hire the right people for the right job.

Katrien shares her experience with you about how to build a culture, interview and hire your first employees.

Module 5 - Growth strategies

David Dessers

Managing Partner at Cresco

David Dessers is an experienced business lawyer with a strong focus on the technology sector. He spends a lot of his time assisting entrepreneurs and companies with their fundraising activities.

David takes you on a learning journey on how to grow from a start-up to scale-up and build corporate partnerships.

Module 6 - Raising money

Nathalie De Ceulaer


Nathalie De Ceulaer is more than a financial guru. She is also an advisor and coach. She specialises in helping companies with their investor readiness.

Nathalie guides you in preparing yourself for a meeting with an investor and how to convince him to invest in your start-up.

Module 7 - PR Strategy for startups

Raf Weverbergh

Co-founder at FINN

Raf has a rich background in media, journalism and offered strategical support in the PR strategy of various successful scale-ups in Belgium.

Raf provides you insights about how you can implement a successful PR strategy in your own company. When you're asking yourself: "How do I get featured in TechCrunch?", Raf is your guy to help you with this.

Learn from these experts ›

How does it work

The first edition of the Start-up Masterclass ends on December 20th 2018. If you're curious about how our first Start-up Survivors started their journey, you can read about it here.

Can't wait to join our second edition? Reserve your spot on the waiting list for the second edition here.

What your journey will look like:

After you applied, got selected and met us in an intake interview, it's time for you to meet your fellow entrepreneurs and our experts at our Kick-off event in Ghent. This excellent networking event certainly sets the mood for the interesting weeks that awaits you.

Once you head back home, you will have private access to our online videos and live Q&A webinars for the next 12 weeks. From the moment you log in, a thoroughly selection of experts will give their all to provide you new insights and answers you were looking for to grow your business.

After 12 weeks of learning you will be invited for our Graduation event. The mesmerizing setting and the warm feeling of being surrounded by like-minded people will make sure you will never forget the journey you traveled as a true Start-up Survivor.

Lastly, we want to hear from you how we met your expectations in a quick outtake interview and what your next action points are.

Claim your seat today ›

What will I learn

Module 1 - Set up a founding team by Sam Sluismans

Lesson 1 - The composition of a founders team
Lesson 2: Building strong relationships

Module 3 - Reach Product-Market fit
by Omar Mohout

Lesson 1: What is Product-Market fit and how do I reach it?
Lesson 2: Optimize your pricing
Lesson 3: Set-up an advisory board

Module 5 - Growth strategies
by David Dessers

Lesson 1: From startup to scale-up
Lesson 2: Building corporate partnerships

Module 2 - From idea to Problem-Solution fit by Sven de Cleyn

Lesson 1: Lean start-up methodology
Lesson 2: Creating a product that customers really want
Lesson 3: Understanding your customer
Lesson 4: Providing value for your customer

Module 4 - Expand your team by Katrien De Vos

Lesson 1: Hiring your first employee
Lesson 2: Build the right culture
Lesson 3: Reward your employees

Module 6 - Raise money
by Nathalie De Ceulaer

Lesson 1: Prepare your company for fundraising
Lesson 2: The search for the right investor
Lesson 3: Convince the investor
Lesson 4: Clean up to close the deal
Lesson 5: You've raised money, now what?

Module 7 - PR Strategy for startups
by Raf Weverbergh

Lesson 1: PR Secrets from Tesla, Slack, Uber, Facebook, Salesforce ...
Lesson 2: Leverage corporate milestones for brand awareness
Lesson 3: How to build a marketing communication machine
Lesson 4: Build a reputation and manage all the stakeholders

I want to start learning ›

Registration has ended. Would you like to be notified about future Masterclasses?

Start-up Survival is the quickest way to grow your business. Gain insights from industry experts, join a community of likeminded entrepreneurs, receive quality feedback and expand your network. Sign up now for only 999 euros.